in a way, this is how the Donehy-Farina article "Writing in an Emerging Organization" comes across as he tells the story of Microware. All because of collaborative writing the company was able to begin the process for business success. you know, for all the attention to the process of an emerging organization. i don't recall any reporting on what eventually happened to Microwave. did it survive? was it successful overall? if so, what role did the writing & rhetorical processes play in the future of the company.
i still kinda wish that an article like this were available that is more contemporary than the earl 1980s. for me, personally, it would help put the role of writing in modern careers & industries in perspective, it would help me understand how important writing is nowadays.
his ideas for how collaborative writing refines the focus of 'reality' & rhetoric seems to make sense. he definitely wants to emphasize the social aspect of writing & the writing process which i can agree with. what i found interesting was his thoughts about oral discussions & interactions with co-workers as a vital part of the social aspect of the writing process. i know that employers are not going to like the argument that social time, 'goofing off' is actually work when it comes to writing.
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